How Do I Upload an Audio Book on Amazon

Question: Which of the post-obit book formats has the highest year over year growth in the last iii years?

1. Audiobooks
2. Paperback books
3. eBooks

If chose A, you're admittedly correct. Unless you lot've been living in a cave for the last few years, yous have experienced the "advent of audio."

Think virtually it—we listen to podcasts in our cars and at the gym, portable high-quality Bluetooth speakers are abundant and everyone is listening to audiobooks. As a matter of fact, well-nigh half of all Americans listened to an audiobook last twelvemonth and the audiobook marketplace is nearly three.5 billon dollars!

Putting this together, the audiobook market is growing at a charge per unit of 30% per year, which nearly quadruples the growth rate for eBooks. This is a wave you lot accept to grab!

The consequence is this: How does a self-published author go their book onto Audible or iTunes? What steps are involved and how complicated is it to publish an audiobook? The bulwark to entry into Kindle publishing is low—write a book, get a encompass, input some metadata, and you're done. Audiobooks have a college barrier to entry because you need high quality recorded audio, but the revenue stream can be huge. Then how do you become started?

In this article, you will acquire:

1. Why yous should make an audiobook
2. Audiobook formats and what they mean
3. The best road for making your audiobook
4. Where to sell and how to market place your audiobooks

Table of Contents

• Why Make An Audiobook?
• Books That Exercise Non Brand Good Audiobooks
• Books That Make Excellent Audiobooks
• What Are The Audiobook Formats?
  • one. WAV files
  • two. MP3 files
  • 3. M4B files
• Means To Create An Audiobook
  • OPTION i: Pay For Production
  • OPTION 2: Record Your Ain Audiobook + Publish on ACX
  • It's All About Quality
• How To Brand Your Ain Audiobook
  • Pace 1: Obtain the Right equipment
  • Step two: Equipment & Space Setup
  • Stride 3: Record your sound. Simple, non easy, but here are a couple key tips:
  • Step four: Send your audio to an sound engineer for editing.
  • Footstep 5: Modify your encompass for ACX standards
  • Step 6: Create your ACX account
  • Stride 7: Upload Your Audiobook & Cover
• Audiobook Markets: Where To Publish Your Audiobook
• All About ACX
• Exclusive vs Non-Exclusive
  • Exclusive – Publish on ACX Only
  • Non-Sectional – Publish in Multiple Places
• How Much Tin can You Make Selling Audiobooks?
• Make More Money With ACX Bounty
• Audiobook Marketing – How To Market Your Audiobook
• Complimentary Audiobook Promotion Sites
• Asking For Reviews From Professional Reviewers
  • Here'due south a listing of sites to find reviewers:
  • How much does it toll to make an audiobook?
  • What are different ways to create an audiobook?
  • Can I make my ain audiobook?

Why Make An Audiobook?

The reply to this is pretty simple: If you're non creating audiobooks, you lot're leaving money on the tabular array and not reaching all your potential readers. With millions of audiobook listeners worldwide consuming audiobooks at a fairly rapid clip, the business concern example for audiobooks just makes sense.

The incredible aspect of this growth is that there seems to exist no stop in sight. Formats for listening to audio change (recall mix tapes or 8 track players?) but the combination of smartphones, MP3s, and busy lives have yielded fertile ground for audiobook growth. In fact, many readers now prefer audiobooks to any other format for book consumption.

Here are some impressive statistics on audiobook market growth and evolution:

Books That Do Non Make Adept Audiobooks

It'due south vital to note hither that some types of books practise Non brand good audiobooks. In fact, Audible fifty-fifty specifically recommends against recording whatsoever of these books types as audiobooks.

These book types include:

• Reference books
• Quotation books
• Home and garden or interior design books (image heavy books)
• Any type of film book
• Cookbooks
• Travel guides

Books That Make Excellent Audiobooks

Conversely, several types of book genres typically sell very well on Audible. Private results plainly vary, but typically these book genres sell well:

• Self-assist/spirituality
• History/biography
• Mystery/thriller
• Science fiction/fantasy
• Wellness and fitness
• Romance
• Business

What Are The Audiobook Formats?

Just similar with Kindle eBooks, you can have multiple formats of the files for audiobooks; this tin be quite confusing. With Kindle, yous take MOBI files, ePub files, and more, and with audiobooks, yous accept MP3 files, M4B files, WAV files, and even AIFF files for CD'due south. Let's explain what these files are and where they're used.

1. WAV files

WAV files originated way back in 1991 and y'all may remember them from the early Microsoft days. Call up those "ping" error sounds under the "Sounds" section of your control panel? All those very short sounds were WAV files. That worked great for very brusk sounds, because WAV files are HUGE. These days they're used as the uncompressed file that stores all the nuances of the recording that and then is used past the audio engineer during file mastering. Its easiest to understand all this by knowing what happens when you record a file. Let's say you tape in GarageBand. That origin file is a ".band" file, which and then is used past the engineer to extract all the individual WAV file tracks for each book chapter. Those files are mastered and and then the mastered WAV files are exported as MP3 files (for the Audiobook Creation Exchange (ACX)) or M4B files.

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ii. MP3 files

As we merely learned, MP3 is the final audio file format for most audio, including ACX audio. They're much smaller and compressed files as compared to WAV, so they're portable. That'south huge—the MP3 format has immune us to put thousands of audio files on our smartphones, and then that file format has been foundational to the growth of audiobooks.

three. M4B files

M4B files are similar to MP3 files in that they are much smaller than WAV files, and M4B files are used by iTunes. So, when you lot download an audiobook from iTunes, you're really downloading M4B files–whereas it'due south MP3 files with Audible. The main advantage to M4B files is that they can be bookmarked, whereas MP3 cannot; this process, though, is very hard for a do-it-yourselfer.

The principal point hither is if y'all're using ACX to publish your audiobook, the MP3 files that you upload to ACX will go to BOTH iTunes and Audible and you don't accept to practise any conversion to M4B files to become your audiobook on iTunes.

If for some reason you lot want to tape your audiobook and so just publish information technology in M4B format, at that place are programs bachelor to export the WAV files as M4B once they've been mastered as WAV files. One such programme to make an M4B audiobook tin be found here.

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Ways To Create An Audiobook

OK, so if the audiobook market is in the center of a growth explosion, why aren't more people making an audiobook?

The first reason is that virtually people think that it's incredibly difficult to do. The second is that they are scared off by a perceived high cost.

All the same, recording your own audiobook—though a off-white amount of work—can exist done fifty-fifty by novices, and the production cost is non as astronomical as y'all might recall.

Allow'due south cover these the 2 methods of producing an audiobook—pay for product (have someone tape it) vs. recording it yourself and also hash out the pros and cons of each.

Choice 1: Pay For Production

Paying to have a vox artist record your audiobook is the route most people take to become their volume recorded.

With this process, you:

ane. Find an audiobook narrator

two. They record the volume and have the audio files mastered by an audio engineer

iii. And you get the finished audiobook files with all the rights to the audio

The vast majority of audiobooks are published on the Audiobook Creation Exchange (ACX)—more on this after—and that's one place to detect narrators.

Many companies also specialize in audiobook production. The reward to a individual company is that they typically volition do any volume length (even very short books effectually five,000 words) and are open to paying for product contracts. Conversely, they typically employ fewer vocalization actors than the thousands you could detect on ACX. ACX does offering more options for audiobook narration, but many of them are unwilling to do shorter audiobooks and many insist on a royalty share model where they receive 7 years of royalty payments from your audiobook.

Cost-wise, a good rule of thumb is that a high-quality audiobook can generally be recorded at the rate of about $300 per x,000 words. As with annihilation, costs can vary widely and undoubtedly you lot can notice cheaper narrators out there (and much more expensive ones as well), simply $300 per 10,000 words is a good benchmark.

OPTION 2: Tape Your Own Audiobook + Publish on ACX

This is a road many authors choose, especially if they only have one or two books that they will be recording. With the proper recording equipment and setup, it is possible for anyone to record their ain audiobooks, simply several central factors must exist considered before jumping into this type of projection.

1) You lot MUST accept quality equipment.
I've compiled a list of recommended equipment that we use and we've recorded over 600 audiobooks for authors worldwide–so we know our stuff! You can get that PDF hither.

two) Yous take to be familiar with the recording specifications that ACX insists upon (if you lot're recording for ACX)
Nosotros've had numerous authors approach the states near mastering their audio they've self-recorded. In almost instances we can primary the audio but sometimes, we've had whole books recorded with substandard audio or the incorrect specifications for ACX, and the writer has had to record the entire book again. The lesson here is to be very familiar with the specifications and if you lot're unsure nigh the setup, be certain to contact your audio engineer before yous offset recording!

3) You have to know that this project will have a significant amount of time.
Voice acting, like whatever skill, takes fourth dimension and practice to master. Well-nigh people tin speak at the charge per unit of 8,000 to nine,000 words per hour, and its hard work to speak for an hour unless you're a voice actor! Vocalisation actors tin can just become into their studio, sit down, and knock out hours of recording on end. Like whatsoever technical skill, if you lot're doing it for the offset time, it's going to take a LONG time.

It'due south All Near Quality

The about of import thing to call back with either the pay for product or the DIY option is that you're going to demand audio files that are high quality! ACX puts all sound files through a ii-step quality control check to ensure that the audio sounds groovy for their listeners. Nosotros have a perfect track record—every single book we've ever recorded has been accepted past ACX—but if y'all take poor quality files, whether those are from an ACX narrator or your own recorded files, y'all stand a chance of having your entire book rejected by ACX.

How To Make Your Ain Audiobook

Below I'll give you lot the major steps involved and some initial guidance. At present, let's bound in.

Stride i: Obtain the Right equipment

When you tape an audiobook, you simply CANNOT beginning recording with your iPhone or your computer's congenital-in microphone. Why? Well, most computers (and iPhones) use very low-quality recording and audio processing equipment simply due to the fact that you lot don't need high-quality audio to exercise simple phone calls and run iTunes. Recording sound? It's much different, and yous're going to need to spend some coin to go the following items:

• Proficient mic. My current favorite is a Blue Yeti but be Sure you have it on a solid table and in a placidity room since it picks up background noise easily. Expect to spend $50-$100
• Pop screen. Minimizes plosives (the "p" sound in "pop" or "pickle"). Expect to spend $5
• GarageBand or Audacity; you'll actually record in these programs and they're complimentary (Brazenness) or already installed on your computer (GarageBand)

Footstep two: Equipment & Infinite Setup

Set up your equipment in a space that is suitable as a recording studio (read: Tranquility) and make sure all your equipment functions correctly. Yous're going to need to dampen whatever hard surfaces, focusing on covering areas both right in front of you and behind y'all. Essentially, the more than soft coverings (blankets, duvets, curtains) you can put around your recording space, the improve. Also be sure to continue pets out of the room, turn off HVAC vents, and stop the washing machine, dryer, and dishwasher earlier you kickoff recording.

Pace 3: Record your audio. Simple, not easy, simply hither are a couple central tips:

• Potato fries. Eat a couple before y'all first recording to keep your lips moist.
• Shea butter lip lotion. Trust me.
• Continue h2o to sip handy.
• If yous're recording over several days, re-read the last few paragraphs you lot recorded the day before. And so, listen to your recording of that same section also. Doing this will help ready the tone for your recording, and will assist ensure your sound sounds more uniform.
• If possible, record at the same fourth dimension of mean solar day. Your voice changes throughout the day, so if you tin can record near the aforementioned fourth dimension each mean solar day, that will also keep your audio more compatible.

Step 4: Send your audio to an audio engineer for editing.

This is something we tin assist yous with and yous can also notice good engineers on sites like Upwork or Fiverr.

Step 5: Modify your cover for ACX standards

ACX requires a different size cover (square rather than Kindle rectangle) and y'all cannot just stretch out your cover to square size. This is pretty easy—numerous Fiverr contractors can do this for $5.

Step vi: Create your ACX account

Be certain you enter your bank account and tax information for royalty payments! Meet the "All About ACX" department below for a guide to do this, including a video.

Step 7: Upload Your Audiobook & Comprehend

You lot'll upload your book description, choose a category for your audiobook, upload your audio and cover, and submit to ACX for their review. This is covered in the "All About ACX" department beneath.

Step 8: Add/Update Your Categories and Keywords

If you lot're using ACX, you have the opportunity to add or change upward to 3 categories and iii keywords for your book. To do so, you tin can:

1. Review the hundreds of categories and sub-categories here
2. Analyze the sales of the elevation 10 books in that category to get a sense of how much information technology would take to rank high in that category
3. Ensure that even if yous rank in the top x, yous would however sell a lot of books (some categories are so obscure that even the summit titles are not selling much)
4. Enter potential keywords to see what search results come up for those keywords
5. Repeat steps 2 and 3 for your keyword search results to see if they take loftier sales just low competition
6. Select the three categories and three keywords that best suit your audiobook
7. Email ACX at back up@acx.com and ask them to add/update your categories and keywords

To save you fourth dimension in your enquiry, you could also use Publisher Rocket'due south category search tool for Audible, which makes it like shooting fish in a barrel to search through ALL of the Audible categories to find the 3 you lot need.

Notation: in order for you to add/update any keywords and categories, you must electronic mail ACX to do it.

Not only does information technology list all of Aural'due south categories, just it also tells y'all exactly how many books you'd need to sell in lodge to be ranked in the top ten, as well as the average number of sales that those audiobooks make.

Category search tool for Audible in Publisher Rocket.

Audiobook Markets: Where To Publish Your Audiobook

As with seemingly most of the world economy these days (even grocery stores!), Amazon is the 800-pound gorilla in the volume publishing room. Aural is owned by Amazon, and ACX is owned past Audible. ACX is to Aural audiobooks equally Kindle Direct Publishing is to Kindle eBooks.

ACX hosts the sound files, volume cover, and metadata for the audiobook but like Kindle Directly Publishing does for Kindle eBooks.

Interestingly, ACX likewise distributes to iTunes. When I found out this fact years agone, I was as amazed as you are now, just this is one example of Apple-Amazon collaboration, which is pretty amazing for these potent competitors.

There are other options out there for audiobook publication, but none as huge as ACX. It'due south worth mentioning the other options hither to make sure we cover all options for audiobook publication, but information technology's likewise worth noting that you lot're going to have to cull a non-exclusive publication deal with ACX to go on any of these platforms. This ways you lot will receive significantly lower ACX royalties.

The 3 big players are:

1. Overdrive
2. Audiobooks.com
3. Downpour
4. Chirp

However, information technology'south probably Findaway Voices (recently acquired by Spotify) that you've heard about well-nigh, and we'll talk about that further down.

Overdrive distributes to libraries, which could be a expert opportunity to go your audiobook distributed even more widely. However, Overdrive is very selective in choosing which authors to accept, and typically you're going to need at to the lowest degree a dozen or more audiobooks recorded to even get your foot in the door.

Audiobooks.comis in second identify behind ACX in terms of audiobooks sales, merely ACX is way out in the atomic number 82!

Downpouris some other platform that's right behind Audiobooks.com in sales. Both of these platforms, however, are going to crave you to negotiate a deal to be published on them, while on ACX you can simply upload your book and start selling audiobooks.

Chirp is a platform that takes your finished audio and sees if it's eligible for deals. Chirp is a sales platform with their own audiobook app, just are run by the aforementioned team behind BookBub, meaning information technology'south geared mostly for deal seekers. Just their reach is large, and if you manage to get a featured deal, it tin can be very lucrative for you. In order to be on Chirp, yous have to be with Findaway Voices.

All About ACX

Permit'south dive deeper into ACX, every bit currently, they're the best identify to publish your audiobook.

Setting upward your ACX account is fairly simple—you lot need your revenue enhancement information and your Amazon login to become started and y'all're taken to this signup folio below to input your data. Very simple and easy to do.

Once you've done all this, y'all'll input your taxation information and your bank account information, and you're ready to start uploading your audiobook!

This procedure I've laid out in this video beneath to go far easy for you. You'll need your audiobook files, your square book encompass, and nearly 5 minutes to become this task completed.

Now, you lot exercise have 1 major decision to make with ACX before submitting your audiobook for review, and that is: do you want an exclusive or non-exclusive publication deal with ACX?

All About Findaway Voices

Findaway Voices is not a sales platform like all the others we've discussed. Rather, it's a production and a distribution aqueduct. It helps you create your audiobook recording past helping yous select a professional narrator. Or it takes your book that you produced with a unlike professional voice actor and sends information technology out to all the different audiobook distributors.

Apart from ACX, there's really non another audiobook publisher that is a huge seller for many authors, but all together they tin still make you a lot of coin. Still, it tin be a huge hassle to send your audiobook to all those vendors.

And that's where Findaway Voices comes in. They relieve you all the fourth dimension and endeavour to upload the sound version of your book to all those dissimilar sites. Some platforms, like Chirp, fifty-fifty require you to be on Findaway Voices.

Furthermore, information technology was recently acquired by Spotify, which gives it some huge financial backing that no other platform except Amazon has. If y'all're non sectional to ACX, it's a skillful option to consider.

Speaking of exclusivity…

Exclusive vs Non-Exclusive

Similar to deciding whether or not to go exclusive on KDP with your Kindle book, y'all take the same determination to brand with your audiobook. Here are the principal pros and cons of each:

Exclusive – Publish on ACX Only

Pro: Royalty share will exist college – 40% vs 25% with non-exclusive publication. Tin start selling fast and don't demand to negotiate a publication bargain.
Con: Sectional to ACX and cannot publish your audiobook on competing platforms.

Not-Exclusive – Publish in Multiple Places

Pro: Publish audiobook on your own website and other markets. Usually, a good choice if you have a large email listing and wide distribution base of operations that would honey to buy your audiobook.
Con: Lower royalties on ACX – 25% vs 40%

Importantly ACX allows you to alter your decision on exclusive vs not-exclusive ONLY after you've had your volume published with them for one year and ONLY if you cull "pay for product" (i.east. yous've had your book recorded and you're not sharing royalties with an ACX narrator).

Hither'south a chart that helps explain each pick:

Y'all can switch between Sectional and Non-Sectional, provided your book has been with ACX for at to the lowest degree 90 days.

How Much Tin You Make Selling Audiobooks?

1 question that e'er seems to come up is royalty payments, and how much you tin expect to brand off audiobooks. This is pretty disruptive, and then let me first explicate how books are priced on ACX.

With ACX, they choose the price for you based on the runtime of your audiobook as follows:

• Under 1 hour: $3.95 to $7.00
• 1-3 hours: $7 to $10
• three-v hours: $10 to $xx
• 5-x hours: $15 to $25
• ten-20 hours: $20 to $30
• Over 20 hours: $25 to $35

Conspicuously, this is somewhat subjective, as at that place'south overlap between the pricing breakdown above, only this is correct off of ACX'south site and this is how they set prices.

Royalties then are based on how the audiobook is sold. Hither's an case of what you'll run across on your monthly PDF of your sales information. The instance below is for a short audiobook that sells for $3.95 on Audible:

Doesn't make a lot of sense, does information technology?

Let's break this down. ACX royalties are based on whether or not the client is an Aural Listener (i.due east. has an Aural membership) and whether they buy it on iTunes or Audible.

"AL" sales are audiobook sales where an Audible Listener buys your audiobook with one of theire fellow member credits

"ALOP" sales are sales where an Audible Listener purchases your audiobook only NOT using 1 of their member credits

"ALC" sales are ala carte sales by people without an Audible Listener membership or past iTunes sales.

You tin can encounter from the example in a higher place that audiobook listener credit royalties are much lower than the other categories. But, don't forget the ACX Compensation payment!

How to Meet How Much Your Competitors Are Making

Screenshot from Publisher Rocket

With Publisher Rocket's Contest Analyzer, you lot tin see exactly what each book on Audible is making. To do this, all you lot have to do is:

1. Open upwardly Publisher Rocket and select the Competition Analyzer
2. Search for a given keyword and select "Aural Only" in the dropdown
3. Discover a book you want to analyze

Rocket gives yous tons of information near each title, notably the number of daily and monthly sales. This is based on its ranking and given toll. Only it also gives you data on whether information technology is targeting a keyword, it's average length, and more!

Check it out hither!

Brand More than Money With ACX Bounty

The ACX Bounty is a $75 payment made to you when someone signs up for an Audible Listener membership and they buy your audiobook as their first purchase. Yous can generate referral links in your ACX account to distribute to your email list. This can add together up fast!

Many months my Bounty payments have outstripped my royalty payments, and this is the key method by which ACX makes up for their relatively low royalty payments (20% to 40% vs. upwardly to lxx% on Kindle).

In summary,producing an audiobook via ACX remains the all-time option today especially for startup authors, just there are other options out there in one case you get-go publishing more audiobooks.

Audiobook Marketing – How To Market Your Audiobook

Once you've created your audiobook and its live for sale on Audible and iTunes, you'll have a unique opportunity to market your audiobook. Nearly 7-ten days after your book is live, you'll get an email from ACX with 25 free promotional codes that you can distribute to anyone you like. This is a superb opportunity every bit the perceived value of an audiobook is high (and information technology should exist since the shortest audiobook sells for $iii.95!).

Every bit such, you need to maximize this opportunity to distribute these codes in order to practice things like:

• Build your email list
• Gather reviews for your audiobook (obviously full disclosure is needed by the reviewer as well as compliance with Amazon'due south Terms of Service, just this is nonetheless a great way to get reviews)
• Reward loyal readers and customers

Now, you should know that marketing an audiobook is still somewhat in its infancy. And, dissimilar Kindle Direct Publishing, ACX really has no built-in promotional methods similar the Kindle Countdown Deal or complimentary promotional days for your Kindle eBook.

So essentially, you lot're going to have to work harder to promote your audiobook. But with far fewer audiobooks published compared to Kindle eBooks, if y'all wisely work the marketing cease, y'all can go ahead of the relatively smaller competitive field.

A key strategy for marketing your book is to assemble reviews every bit noted higher up. How can authors get reviews?

Beneath is a list of websites (both free and paid) where y'all tin postal service your audiobook to help promote it and inquire for feedback.

Goodreads Audiobooks Grouping → Great place to get solid reviews of your audiobook and audiophiles tend to gather here.

Reddit Audiobooks Thread → On Reddit forums you can postal service your volume but be aware that Reddit can get nasty (I've seen it happen) so you must ensure your book is excellent before posting! That said, I've had good results with Reddit for my audiobooks every bit this is a well-traveled subreddit.

Facebook Group for Audiobook Giveaways → Although Facebook group marketing kind of sucks for eBooks, this specific grouping currently has over 6,700 members and you can distribute promo codes here. With this group, though, you can't postal service more than than 3 total giveaways for whatsoever given volume.

Facebook Grouping Everything Audiobook → This grouping is smaller but still has iii,000 members and its another identify you can distribute promotional codes for your audiobook.

Facebook Grouping for Audiobook Promos → One more place to mail service your free promotional codes on Facebook with 2,500 members.

Christian Sound → If you lot have a Christian-themed audiobook, y'all can simply mail information technology as a suggested title for them to host on their site by including the book title, writer'southward name, and a quick reason why they should include your book.

Asking For Reviews From Professional person Reviewers

Another strategy for gathering reviews is to enquire professional reviewers for one, and fortunately, there are a fair number of websites where you lot tin can find these reviewers.

Hither's a list of sites to notice reviewers:

• Audio Book Reviewer
• AudioFile
• The Audio Book Blog
• Audiobooks Today
• The Audio Bookworm

Don't miss out on the explosive audiobook market. Make your own audiobook without spending a ton of coin #SelfPub Click To Tweet

How To Brand An Audiobook Summary

If you're serious about book publishing, you lot owe it to yourself to ensure you're reaching as many readers as possible, and the numbers don't lie: The audiobook market is expanding rapidly with no real finish in sight.

There are a number of keen options to produce an audiobook ranging from inexpensive (really just the cost of a practiced microphone) to expensive if you rent the $one,000/hour ACX narrators.

With that, at that place are very good heart ground options for self-published authors that allow y'all to produce an audiobook for a reasonable price. That relatively low cost combined with the burgeoning market makes a solid concern case for producing audiobooks from your eBook or paperback content.

FAQs

How much does it cost to brand an audiobook?

The cost of an audiobook depends on many things such equally if you are going to record the audio yourself or pay a professional person every bit well as how long the recording volition be.

What are dissimilar ways to create an audiobook?

Audiobooks tin be created in two means. You can tape your own audiobook or you tin can pay a professional to practise. ACX has unlike ways to pay a professional such equally a royalty share or a quondam fee.

Can I brand my own audiobook?

Yep! You tin can create your ain audiobook for use on Amazon's ACX or other platforms. In this post, we will tell you about specific equipment, setting upwards your recording space, recording your audio, editing, and ACX's standards.

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